Legora vs Synthesia
Which company offers better career opportunity for enterprise sales in Singapore and APAC?
Overview
Company Snapshot
Legora
AI for Legal Professionals
Synthesia
AI Video Generation
The Critical Question
Who Actually Has APAC Presence?
💡 Key Insight
Legora is actually building APAC. Synthesia is still talking about it.
Synthesia has 1 AE (Tyler Tai) covering ALL of APAC + ANZ. That is either (a) no real pipeline, or (b) a skeleton crew trying to build from scratch.
Market Validation
Is Legal Tech Proven in Asia?
🇸🇬 Singapore = Best Market
- Government actively pushing legal tech — LIFT initiative, Ministry of Law programs
- Singapore Academy of Law partnered with Legora — institutional buy-in
- Singapore Judiciary using Harvey AI — case summarization tools
- Permissive regulatory environment — voluntary frameworks, not prescriptive
🇯🇵 Japan = Opening Fast
- Mori Hamada and Matsumoto (Big Four firm) adopted Harvey firmwide
- LegalOn hit 10B yen ARR (~$67M) — fastest AI company in Japan
- 87% of Japan Fortune 500 use LegalOn
- Cultural shift: skepticism to acceptance
🇭🇰 Hong Kong = Cautious but Moving
- 69% of legal professionals have used GenAI
- Law Society guidance is conservative (data privacy concerns)
- Slower adoption than Singapore
For Enterprise Reps
Where Will You Succeed?
Career and Compensation
Where Do You Make More?
Risk Assessment
What Could Go Wrong?
Legora Risks
Smaller TAM
Legal AI is specialized — smaller total market than video
Long Sales Cycles
Legal procurement takes 6-12 months
Harvey Competition
Well-funded competitor with strong brand
Early Stage Chaos
Processes may not exist yet
Synthesia Risks
Heavy Competition
HeyGen hit $100M ARR growing 171% YoY
Commoditization
AI video quality converging across all platforms
Big Tech Threat
Google Veo, OpenAI Sora eating into market
APAC is Afterthought
Only 3 people covering entire region
Rejected $3B Offer
May not get that valuation again
For Singapore/APAC Enterprise Sales: Choose Legora
- ✓ Actually investing in APAC — Dedicated leadership, Sydney office, SAL partnership
- ✓ Legal AI is proven in Asia — Singapore and Japan are hot markets
- ✓ Larger deal sizes — 200+ GBP per lawyer times hundreds of lawyers equals 6-7 figure deals
- ✓ Earlier stage equals more upside — You would be building the APAC business
- ✓ Less competition — Harvey is main competitor vs Synthesia facing HeyGen plus free tools
Before You Decide
Questions to Ask in Interviews
Ask Legora
- What is the pipeline in Singapore specifically?
- How does the SAL partnership translate to deals?
- What is the commission structure on large law firm deals?
- What is the promotion path from AE to management in APAC?
Ask Synthesia
- What is APAC revenue today vs target?
- Who does the APAC AE report to? (London-based equals red flag)
- What is the APAC headcount plan for next 12 months?
- Why is there only 1 AE for all of APAC plus ANZ?